The Customer
A Sales Framework for People Who Hate Selling
Invite customers into a story
Most people hate selling. But to keep our businesses running, we have to sell.
What if there’s a way to sell our products without selling?
If you have a product you believe in, you shouldn’t have to feel anxious about selling. The Customer is the Hero Sales Framework removes the anxiety from selling and helps you approach sales conversations with confidence.
The 5 Parts of The Customer is the Hero Sales Framework
- 1 Start with the Problem
- 2 Position Your Product as the Solution to the Problem
- 3 Give the Customer a Step-by-Step Plan
- 4 Paint the Stakes
- 5 Ask for the Sale
Learn The Customer is the Hero Sales Framework through our on-demand course inside the Business Made Simple platform.
Take your entire sales team through The Customer is the Hero Sales Framework through a Private Workshop.
Sell More By Using a Proven
We’ve all been victims of bad sales experiences at one point or another. From being bullied into buying a product you didn’t need to being stuck on a sales call that gives you no value, these experiences leave us with a bad taste in our mouths about sales. The Customer is the Hero Sales Framework changes everything you thought you knew about sales.
StoryBrand has helped thousands of businesses create a clear marketing message, all by using the power of story and making the customer the hero. Now, with The Customer is the Hero Sales Framework, you can learn how to use these same proven principles in your sales conversations. Stop guessing at what works and losing deal after deal and instead become a trusted advisor to your clients. This is all possible when you make the customer the hero.
How to Use The Customer is the Hero Sales Framework
1Learn the framework through the on-demand course, or a private workshop
2Apply the framework by creating sales talking points using the SalesScript tool
3Confidently close more deals AND actually enjoy selling
What should I say in sales conversations? Use the SalesScript to develop your exact talking points.
Know what to say in every sales conversation when you use the SalesScript tool. This free tool guides you in applying The Customer is the Hero Sales Framework.
Get the SalesScript
Powered by StoryBrand, from the creators of StoryBrand
Donald Miller, author of the New York Times bestselling book Building a StoryBrand, has helped thousands of business owners clarify their marketing using the power of story. After the overwhelming success from business owners around the world, Donald Miller and StoryBrand are now using the power of story to help you master sales through The Customer is the Hero Sales Framework.
